Overview

Between 2018 and 2026, Forum Court Associates supported the growth of the AGS LinkedIn page from 730 followers to over 10,000, representing a significant increase in reach and visibility for the Association of Geotechnical and Geoenvironmental Specialists. This growth demonstrates how a focused, consistent and sector-relevant communications approach can strengthen engagement, support member visibility and position a trade association as an active voice within its industry.

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The Challenge

In 2018, AGS had a modest LinkedIn following and an opportunity to build a stronger digital presence. The challenge was to develop the platform into more than a noticeboard; it needed to become a consistent, trusted and useful space for professionals working in geotechnical engineering, geoenvironmental engineering, ground investigation, contaminated land, sustainability, safety and related disciplines.

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The Approach

Forum Court Associates supported AGS in building its LinkedIn presence through regular, professional and relevant content. Posts highlighted AGS events, working group activity, industry guidance, magazine articles, sector initiatives, awards, webinars, safety alerts, sustainability updates and opportunities for professionals to get involved. This helped create a varied content mix that appealed to both existing members and wider industry audiences.

The growth was also supported by a clear and consistent tone of voice. Content was written to be accessible, informative and positive, while maintaining the professionalism expected from a trade association. By celebrating member contributions, sharing useful technical and industry information, and promoting opportunities for collaboration, the content strategy gave followers a reason to engage with and share AGS updates.

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Results

• Follower numbers increased from 730 in 2018 to 10,000 in 2026.
• AGS strengthened its visibility across the geotechnical and geoenvironmental sectors.
• LinkedIn became a central channel for promoting events, guidance, publications, WG activity and sector news.
• The platform helped amplify AGS messages beyond its immediate membership and supported wider industry engagement.

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Key Success Factors

• Consistency: Regular posting helped maintain visibility and momentum.
• Relevance: Content was closely aligned with the interests and priorities of the sector.
• Community focus: Posts highlighted members, contributors, events and collaborative initiatives.
• Professional tone: Communications were clear, polished and informative.
• Varied content: The page balanced news, event promotion, technical updates, thought leadership and celebration of industry achievements.

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Conclusion

The growth of the AGS LinkedIn page from 730 followers to 10,000 shows the impact of sustained, strategic communications and effective association management support. By using LinkedIn to inform, connect and celebrate the industry, AGS has developed a stronger digital presence and an engaged professional audience. The milestone is not only a measure of follower growth, but also a reflection of the value of ongoing dialogue across the ground engineering community.